Stereotypes career women face in the work place

Ever notice how women with successful careers are called “career women” and men of the same criteria are only regarded to as “men?”, today we will be shedding  some light on 5 stereotypes career women face in the work place. Wikipedia defines a career woman thus: “A career woman describes a woman whose main goal in life are to create a career for herself rather than creating a family.

These women can also be described as more interested in their career than in being married and having children.” This definition in itself is a testament of the stereotypes working women face from both the work place and from society, as it assumes that a woman cant have both a successful career and family. Its why a lot of interviews with top-tier successful women tend t0 have a question along the lines of “How have you been able to balance building your career and managing your family?” a question they never seem to bother to ask men who are successful in their careers.

Women are expected to be their child’s primary caregiver.

Even when some companies try to accommodate new mothers, they operate under the assumption that they will be the primary parent and need to slow down their careers. Ironically, men are not expected to slow down when their kids are young and often don’t get the time or flexibility that would allow them to help their wives.

Women are judged more harshly when voicing their opinions.

Strong, confident women risk coming across as selfish or domineering, when the same qualities are readily admired in a man. In the thread, a user named Becky Lee commented that “men are respected for being assertive and direct and persistent” and that women are often called nasty, derogatory terms for possessing the same traits.

Women are expected to have good soft skills.

Women are traditionally seen as being better at team-building and communication skills, which isn’t a bad thing in itself, but can lead to problems in the office. Giving irrelevant tasks to women assuming that they will be better at them than men, deprives women of the chance to improve relevant skills.

Women are judged more on their looks than men.

Women are held to higher beauty standards and judged more harshly for personal appearance mistakes. To meet these standards, they typically have to spend more time on their appearance than men. And even though most women have a long list of fashion and grooming responsibilities, men are fine as long as “they are clean, their clothes are clean and pressed, their hair is neat, and they wear deodorant.”

Women are still seen as secondary to their husbands.

Even though more women are emerging in society that are the financial breadwinners of the family, women still encounter casual situations where people would ask about their husband’s profession and assume that their own jobs were less important. Despite the women actually being the breadwinners.

Check out our all new episode on how women can break through the barriers of gender stereotypes in their career journey


How to smash your goals in 2021

Beginning a new year is such a hopeful time. Whether we break out an unblemished calendar or merely scroll over to the month of January on our smart phones, there’s the sense of being given a fresh start every January 1st. We make notes, either mentally or on paper, of New Year’s resolutions we’re determined to accomplish. Goal setting is a powerful process for thinking about your ideal future, and for motivating yourself to turn your vision of this future into reality by smashing your goals in 2021. The process of setting goals helps you choose where you want to go in life. By knowing precisely what you want to achieve, you know where you have to concentrate your efforts. You’ll also quickly spot the distractions that can, so easily, lead you astray.

Check out our Instagram page to learn key steps on smashing your goals in 2021

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How to build your self confidence

Have you ever wanted to achieve a goal so much you couldn’t sleep? Most people want to achieve their goals but they undermine the importance of self-confidence. You need to be certain about your abilities, qualities and judgement. If you are uncertain, it’s difficult to convince anyone to be certain about you. Real confidence is when you believe in yourself but are humble enough to ask for support when need be, self-confidence sprouts from taking conscious action. Everyone has a measure of a lack of self-confidence in them, but we need to get to a place where we are truly confident in ourselves without any coverings. Here’s a few tips on how to build your self-confidence:

Go into Situations Prepared

Confident people are willing to admit that and they mitigate it by building a plan. They research. They ask questions. They practice. They prepare for what’s ahead. We’re most likely to lack confidence when it comes to stepping into new endeavors we have no prior experience with. And of course, you’re not going to be confident if you’re not competent in that area of work. That’s normal. In fact, it’s human nature — you’re simply not going to feel confident when you don’t know what it is you’re doing. But as you prepare and build a plan, your competence begins to grow. As a result, your confidence follows. That’s the natural cycle of confidence. You’re not confident about delivering an upcoming presentation? Practice and prepare. You’re not confident about launching your business? Do your research and determine how you can mitigate your risks. Planning is essential to build self confidence.

Learn How to Manage Your Emotions

Confidence rises and falls like a fog. Confident people accept this as a fact of life and don’t fight it. Rather, they simply learn how to manage their emotions. Confident people comprehend how the quality of their thoughts shapes their reality. As such, they don’t criticize themselves, instead, they practice self-compassion by accepting what is. They’re aware of the body-mind connection and how power poses can boost their confidence at times of struggle. According to Amy Cuddy, a social psychologist at Harvard Business School, better posture can instantly make us feel more confident and powerful. Make it a habit to become more self-aware. Learn how to manage your emotions and you will become a naturally more confident person.

Believe in Your Ability to “Figure it Out”

Self-belief is what fuels your self-confidence but don’t mistake believing with faking. Believing is rooted in self-perception. Fakeness is rooted in the perception of others. When rooted in self-belief, you are brave and humble to admit that you don’t know something. That’s why it’s so easy to spot people who are faking confidence: They’re fickle and arrogant. They lie and everyone can see right through it. Make it a habit to build your self c0nfidence by believing in yourself and your ability to figure things out as you go, You can weather the storm when it hits.

Watch our guests speak on how they built their confidence in their careers on YouTube

Can men ever really be feminist?

Can everyone who supports the idea of women’s rights call themselves a feminist, or are there other criteria that have to be met before people are allowed to sport the label? Like  having experience of life as a female and all the attendant discriminations that that brings? Can men ever really be feminist, or should pro-feminist men be consigned to the sidelines, welcome allies in the struggle for gender equality, but disqualified from full membership by their privileged position as fully paid up members of the male fraternity?

Any movement for social justice would be doing itself no favors if it deliberately excludes its own supporters from the ranks, but while many feminists welcome men’s championship of the cause, there’s still a great deal of debate over their entitlement to call themselves feminists. The argument rages even amongst pro-feminist men, with some arguing that gender should be no barrier to full and active participation, and others arguing that as feminism is rooted in the women’s liberation movement, a movement founded by women for the advancement of women, men have no right to lay claim to the tag.

It goes without saying that men’s participation in gender justice movements could strengthen feminist efforts. Some forms of participation could include taking action online to defend women’s rights; supporting national and local campaigns opposing violence against women; raising awareness about sexism, for example in local sports teams or music venues; educating young people in schools and universities; and joining organizations working for gender justice. In particular, men can play an important role in challenging other men over their sexism, misogyny, and violence by calling it out, supporting victims, or bearing witness.

Despite the above arguments, there remains a concern among women and women’s organizations about men’s involvement. Some fear that attempts to engage men will distract from the primary task of empowering women, or that ‘men will take over’ women-led actions and campaigns.

Join us as we continue the conversation “Why every man should be feminist” on our YouTube channel.

The JMS Holiday Giveaway – How to win

Hello Lovelies 💖

The Jo Maxwell Show is collaborating with black owned businesses across UK and Nigeria to make the holidays a memorable one for black women in these communities. If you’re a woman out there who loves to support black owned businesses, this is your chance to win amazing gifts for the holiday from your favorite brands in the JMS Holiday giveaway which will run from Monday 7th December to Friday 25th December 2020.

Sponsoring Brands

How to Win in the JMS Holiday Giveaway

Every few days starting from the 7th of December 2020, questions and tasks will be posted on the Jo Maxwell Show’s Instagram page  giving you hints and a couple of days to find the correct answers. Winners from each task get to win gifts from the sponsors of the day, its that easy!!! To make sure you don’t miss out on the goodies, follow our Instagram page and turn on post notifications! 🔔

You must RESHARE the competition/prize you are entering for, on your stories or feed. (Each share will be counted as one separate vote. So the more you share, the more entries and more chances of winning!)  For maximum chances of winning something you really REALLY want, you can also tag 3 (Max) friends to enter on your behalf too. If they win, they can pass it on to you. Sweet Right? So get tagging!

Terms and Conditions

  • You must be following all participating sponsors on the day for your entries to be considered valid.
  • You must have fulfilled the demands of the tasks for your entries to be considered valid.
  • Winners will be selected 2 days after each new task.
  • Prizes can only be claimed from the sponsoring brands and not from the Jo Maxwell Show.
  • Entries after the 2 days window for participation on each task will not be considered valid.
  • Tagging does not mean you have entered the prize draw. You must reshare and follow other T&Cs of the competition for your entry to be valid.
  • The JM Show is NOT responsible for whether your friends pass the prize on to you or not. That’s entirely between you and your friends.
  • Tagged persons MUST participate correctly and observe the T & Cs of the competition too to be entered.


This giveaway contest is in no way sponsored by or affiliated with Instagram. The giveaway is only open to women over the age of 18 and resident in UK or Nigeria, all sponsoring brands take full responsibility for delivering their prizes to winners. At no point in this giveaway will you be asked for payment of any kind.

Adapting to children with special needs

Raising a special needs child can be a huge challenge. Of course, it can also be highly rewarding. As a parent, you should aim to learn everything you can about your child and their challenges, to promote their health, development, and happiness. This means doing lots of research. You’ll need to do plenty of reading, connect with the relevant agencies and associations, talk with other parents of children with special needs, and meet with doctors and specialists. In general, it’s important to seek guidance from those who know about and have experience working with children with special needs but here are a few general tips that can help you adapt better.

Try natural methods of treatment first

While it is common for psychologists to recommend medication to treat ADHD, be aware that medications have side effects that may not work with some children. A multipronged approach utilizing natural methods of treatment for ADHD often yields results without resorting to chemicals.

Take care of yourself

You need to be mentally and physically fit. Get as much support as you can, so that you can support your child. You will also find out that while stigma is often attached to disabilities, empathy comes from people who have been through similar struggles, so stay away from people who don’t understand what you are going through. Join an online support or discussion group and develop friendships with like-minded adults who may or may not be family members.

Enjoy your child

Accept your child for who he is. Maintain open dialogue regularly with teachers, as they are in the best position to see how symptoms are playing out in the classroom. This will help you chart a plan of action to minimize disruption to your child’s day to day life. Be your child’s strongest advocate in his community around family, friends and school  and believe in the power of love and positive thinking. How you deal with this challenge sets the stage for your child’s future. When you look back after many years, you want to feel proud of your role in developing the independent, happy, healthy person your child will become.

Don’t let typical parents get you down

It can be hard to hear from parents that their child six months younger than yours is walking and yours isn’t. Or dealing with the well meaning stranger who asks why your 2-year-old is scooting around on their butt rather than being up on their feet. Try to remember that these people lack the context that we are constantly embedded in. Explain, teach, be patient, raise awareness amongst those who just don’t get it. And remember, typical parents deserve the right to brag too and their pride at their child’s accomplishments is not meant to knock you down.

Make time for your marriage

Marriage is hard work, period. Parenting is hard work, period. Parenting a child with special needs, is especially hard work, period! For those of you who are married or in a relationship, make time for that relationship away from your children.


Gender bias, a working black woman’s reality

Gender bias may encompass sexism and discrimination toward people based on their gender identity or their gender or sex differences. Gender bias is especially defined in terms of workplace inequality. It may arise from social or cultural customs and norms. In workplaces, leaders tend to be seen as confident, competent, decisive, forceful, and independent. Men are stereotypically seen in precisely the same ways. As a consequence of this gender bias, men are regarded as natural leaders, but women must overcome serious challenges to be seen as competent, confident leaders. Some prevalent forms of gender bias in the work place are:

  • Biased recruitment strategies:  Employers may unconsciously (or consciously) place open roles on platforms with predominantly male candidates or actively target men through ads. Aside from being unethical, know that this is also illegal.
  • Biased job descriptions: Even something as mundane as a job description contains traces of unconscious bias. Language inherently has gendered associations, so including words like confident, decisive, strong and outspoken have been found to attract male candidates and deter female candidates. Research also shows that men apply to jobs where they meet 60% of the qualifications while women only apply to jobs that they meet 100% of the qualifications. Meaning if your job description has a lot of unnecessary or strict requirements, you are unintentionally weeding out women from applying to your open roles.
  • Biases in professional development: In order to achieve upper-level positions, it is highly beneficial for individual contributors to have a mentor supporting them throughout their career. Companies that have mentorship programs are found to boost promotion and retention rates for women by 15-38%. Not only that, but 67% of women view mentorship as a highly important factor contributing to their career advancement, yet only 10% of women actually have a mentor during their career. However, women aren’t exactly helping younger generations progress as only 54% of women consider being a mentor. The time commitment alone dissuades three out of four women from mentoring a younger colleague. The second most common reason women don’t mentor is because they don’t believe they have subject matter expertise. But at the same time, 71% of women said they would become a formal mentor if someone asked them.
  • Sexual harassment bias: A staggering 70% of women who experience sexual harassment, experience it in the workplace. And of the women who experience it within the first two years at a new job, 80% quit and move to a different company. Not only that, but the stigma around sexual harassment in the workplace is still extremely prevalent, affecting 45% of women who are not confident in their senior leadership’s ability to address the issue. Not to mention the 75% of women who face retaliation after reporting harassment to their employers. Whether women decide to start over somewhere else or risk retaliation from addressing the issue, they are at a constant risk of harming their careers after being sexually harassed.


White women are stereotypically seen as pleasant, caring, deferential, and concerned about others. Their leadership challenge, therefore, is to avoid being seen as so communal as to be an ineffective leader without being seen as so agentic as to be unlikable. Black women face a very different challenge. They are not stereotypically seen as communal but rather as assertive, angry, and “having an attitude.” Their challenge, therefore, is to avoid being seen as so angry or assertive as to be unlikable without being seen as so subservient and compliant as to be lacking in strength and independence. Thus, while both white and black women face challenges as the gender minority, black women’s double minority is far more precarious than that of white women’s. If white women are seen as too communal to lead, they will still be seen as likable, but black women lose either way: if they are seen as angry they are unlikable, if they are seen as subservient they are not respected. In other words, black women must navigate their lose/lose dilemma in such a way that they get it just right or they will be seen as neither leaders nor likable.

Women tend to be put under pressure to conform to dominant masculine behavioral norms. Black women, however, are also under pressure to conform to dominant white behavioral norms. Thus, they are often under pressure to change how they dress, wear their hair, and speak, and also to become more sociable and less “ethnic.” Of course, there are limits to how far black women can go in conforming to white cultural expectations without losing a sense of authenticity. A woman’s sense of authenticity—a conviction that her outward behavior is consistent with her inner values and identity—is essential to her emotional well-being, productivity, and personal satisfaction. Yet because black women are under pressure to conform to white workplace norms, even highly successful black women, such as graduates of Harvard Business School, report they find it difficult “to be themselves” at work. Thus, black women pursuing careers in gendered workplaces are continually walking a tightrope between “fitting in” and feeling authentic.

Check out this weeks episode of the Jo Maxwell Show on YouTube. Like, comment and share!

Personal branding; getting started

Branding is something you might already have an understanding of, especially when it comes to business branding. But you probably don’t think much about having a brand yourself. The idea of “personal branding” is unusual to most people. But in this online era, where things, both good and bad, last forever on the internet, personal branding can be considered more important than ever. Your personal brand is how you promote yourself. It is the unique combination of skills, experience, and personality that you want the world to see you. It is the telling of your story, and how it reflects your conduct, behavior, spoken and unspoken words, and attitudes. Done well, you can tie your personal branding in qwith your business in ways no corporate branding can possibly succeed.

Professionally, your personal brand is the image that people see of you. It can be a combination of how they look at you in real life, how the media portrays you, and the impression that people gain from the information about you available online. You can either ignore your personal brand, and let it develop organically, possibly chaotically, beyond your control, or you can help massage your personal brand to depict you as the person you want to be. A personal brand is for (almost) everyone, so here are a few golden rules for creating an engaging, unique, and inviting personal brand.

1. Have a focus.

“Too many people are unfocused when it comes to press and coverage, trying to be “everything to everyone.” Decide what your key message is and stick to it,” says Cooper Harris, founder and CEO of Klickly. Her personal brand has undergone a dramatic shift—from working actress to respected tech entrepreneur and she has handled this shift by only focusing on one message at a time. Keeping your message focused for your target demographic will make it that much easier to both create content around your personal brand and have others define you.

In fact, Adam Smiley Poswolsky, millennial workplace expert and author of The Breakthrough Speaker, takes it one step further when he’s advising speakers: “Carve a niche, and then carve a niche within your niche. The best personal brands are very specific.” And Juan Felipe Campos, VP of tech and partner at Manos Accelerator, goes one step further to focus on communities that he targets with his large-scale clients. “Keep your message and content consistent to one niche topic to become memorable within a targeted community.” The narrower and more focused your brand is, the easier it is for people to remember who you are. And when it comes time to hire a speaker or a new employee, your narrowed-down brand will be what they remember.

2. Tell a story.

If your personal brand isn’t telling a story, you’ve already lost half of your potential audience. Allen Gannett, chief strategy officer at Skyword and author of The Creative Curve explains it best:” The most effective personal branding strategy these days is to build a true narrative – single character monologues are boring in Tinseltown, and even more boring for your personal brand.” No one wants to hear you shout about your brand into the social media void, so create a story around your brand that your audience can engage with. Allen regularly meets and chats with his audience in airports around the world, further developing his warm and friendly personal brand.

One of the best ways to tell that story is through written content or video. For Pelpina Trip, social video strategist, this is definitely the case. Her own video channel on LinkedIn sees some of the highest levels of engagement across the platform. “The most personal way to communicate online is with video. Simply use your smartphone to video message your clients, make a personal connection with prospective clients and connect with co-workers. After all, you always have your smartphone on you!”

3. Follow a successful example.

“People interested in personal branding need to start marketing themselves like the celebrities and influential people that they look up to every day,“ explains Jason Wong, CEO of Wonghaus Ventures. His own personal brand has gone viral several times, over subjects like ice cream in Japan, inflatable pool toys and memes, earning him the title of the “Meme King.” His success often comes from studying trends and popular individuals on different social media platforms and then implementing them with a twist. Creatively dissecting social analytics and establishing the next big trend can be within your grasp too, if you pay attention across all social media platforms and not simply focus narrowly on one of them.

4. Be consistent.

Being consistent is very similar to having a narrow focus—it’s much easier to get recognized for one topic if you consistently create content and brand voice around it. “Ensure that your personal brand promise stays consistent, both online and offline,” explains Fyiona Yong, director and millennial leadership coach (ICF ACC). She regularly works with millennials in a corporate context to help them define their more conservative work goals. “You have to demonstrate consistency across your communication, gravitas, and appearance. Don’t underestimate how tiny inconsistencies can derail personal brand effectiveness.”

On the opposite, creative side, CyreneQ, a top storyteller on Snapchat, suggests “something consistent either visually or personality wise. Something unique that people can associate with your brand and know it’s you. For example, a sidekick mascot or having a catchphrase you say after every video – something people can fall in love with.” Her sidekick mascot, Ele, has garnered millions of views per Snap for brand work, allowing her fun personal brand to represent big box brands like Walmart and DC. So whether you’re creating a wild, incredibly out-there fun brand or one that’s a bit more on the conservative, corporate side, consistency is key.

5. Be ready to fail.

Failure is tough, and all of us generally want to avoid it – that’s human nature. However, to have a personal brand that rises above the rest, you need to have a failure. Walt Disney spoke of this often when he reminisced about his failed first attempts at creating an animation brand. “I think it’s important to have a good hard failure when you’re young. I learned a lot out of that. Because it makes you kind of aware of what can happen to you. ” And what can happen is never as frightening as not trying at all.

When Timothy Hoang, CEO of Stories By Tim, Inc. develops his influencer clients, he likes to tell them: “You’ll never achieve the best branding until you fail a couple times while pushing past your comfort zone.” The very best brands always come from repeated trial and error, mistakes and failures and not from instant perfection.




Defining success on your own terms

For the most part, a lot of people take superficial factors into consideration when defining success. While things like fame, influence and money aren’t entirely a wrong measure for success, they are far from all that matters when weighing the level of success a person has been able to attain in their personal lives. We’ll begin by debunking the myth that there is a universal standard for measuring success – there isn’t, this is because defining success is relative to everyone’s individual goals and value systems. Success is the achievement of something that you have been trying to do, this could be in your career, academics or even a personal project, it’s a about finding a satisfying balance in your work life relationship, one that able to sustain your responsibilities, giving you options without necessarily leaving you perpetually overwhelmed.

Unpopular opinion

Success = financial stability + creative freedom + lifestyle design. 

Financial stability; means having control over your time, workload and income. It means you can sustainably earn the income you want without working more than you want.
Creative freedom; means working as much as you want, when you want, where you want and with whom you want.
Lifestyle design; means arranging work around your lifestyle, not the other way round. It means being able to prioritize your family, your health, your hobbies and still deliver great work.

Success without fulfilment is not success, if you are materially successful but spiritually bankrupt, that’s failure.
If you have attained a “high position” but at a detriment to your health and your relationships or if you are “greatly admired” but are plagued with self-loathing, that’s failure. Success feels and looks different for every single person. It’s not a destination but an ever-evolving journey and it doesn’t come with a map because there is no one path. Once you understand this, you can start designing your life based on what you want, not what you think you should do or what you think others expect of you. Everyone can begin defining success in their life on their own terms. It requires some deep thought, epic imagination, strategic planning, the courage to make some big decisions, and a whole lot of commitment.

A new yardstick

Getting on board with this new concept of measuring success can be a bit of a challenge for anyone considering  this alternative perspective for the first time. To help out, we’ve put together a list of self-help questions that can jumpstart your journey on this path. They are

  • What does success look like for you in terms of health and wellness, family and social life, holidays and hobbies?
  • Where do you spend your time day-to-day, week-to-week, and how do you spend it?
  • What does meaningful work feel like for you professionally? The keyword here is “feel”.
  • Are you the go-to expert in your niche?
  • Do you get to work in your zone of genius and enjoy your projects?
  • Have you earned a specific leadership position, or are you providing a livelihood for others by employing them through your company?
  • What kind of people do you work for and with? How do they inspire you?
  • Do you get to work on personal creative projects as well as client ones?
  • Do you get to switch off and step back from work whenever you want without everything crashing down around you?
  • What does financial success look like in order to be able to afford the lifestyle you want?
  • What’s your “more-than-enough number” that leaves you with plenty to save for the future and give back?
    Get really specific with the numbers. Think about revenue but also personal income goals, budgets for ideal savings, investments and charitable giving.

Use your answers to weave together what success means for you. Return to it regularly. Revise if necessary.
You’re likely to experience a mixture of excitement and doubt. Excitement at the prospect of building a life and business that is the catalyst for all these beautiful things. Doubt for daring to want such a big, juicy life so full of riches. The critical voice in your head might pipe up to say: Hey! Who do you think you are? And maybe you’ll even feel tinges of shame, because your situation right now is so very far away from where you’d like to be.
But by simply directing your attention to your own definition of success and approving of it, you will start to notice an overall sense of satisfaction and control concerning your life.


Watch our episode to learn how we consistently overcome challenges on our journey to success as African women in the United Kingdom

What type of entrepreneurship suits you?

Ask any successful entrepreneur and they’ll probably tell you that running a business was a dream long before it became a reality. For many, the biggest hurdle was taking the plunge– giving up the regular paycheck and going it alone. However, this all or nothing approach is not the only option, with more and more entrepreneurs launching businesses while still in full-time employment. Getting your startup off the ground “on the side” allows you to test the market with your business without giving up the security of a regular income. And it is more common than you may have thought, with over a third of freelancers getting started while still employed. To be a successful entrepreneur you have to think differently and make the right decisions like knowing when and how to find business mentors, sell products online, train your staff and communicate effectively. Understanding which type of entrepreneurship suits you can often lend insight into the things you will be good at, not good at and how to bring your idea to life.

Let’s take a look at some different types of entrepreneurs, their roles, and how each type affects the success of the business:


This is the type of entrepreneurship where owners come up with completely new ideas and turn them into viable businesses. In most cases, these entrepreneurs change the way people think about and do things. Such entrepreneurs tend to be extremely passionate and obsessive, deriving their motivation from the unique nature of their business idea. Innovative entrepreneurs also find new ways to market their products by choosing product differentiation strategies that make their company stand out from the crowd. And sometimes it is not just standing out from the crowd but actually creating a new crowd. To say that innovators like Steve Jobs, Larry Page of Google and Microsoft founder Bill Gates were obsessed with their business would be an understatement. The ability of an innovative entrepreneur to envision a new way of thinking makes them stand out from the crowd and wildly successful in many cases however it takes significant capital, patience and commitment to bring true innovation to life.


Unlike innovators whose vision is the gas in their engine, hustlers just work harder and are willing to get their hands dirty.  Hustlers often start small and think about effort – as opposed to raising capital to grow their businesses. These types of entrepreneurs focus on starting small with the goal of becoming bigger in the future. Hustlers are motivated by their dreams and will work extremely hard to achieve them. They tend to be very focused and will get rid of all forms of distractions, favoring risks over short-term comfort.

A perfect example of a hustler is Mark Cuban. He started in business very young selling trash bags, newspapers and even postage stamps and this hustle later created a goldmine which was acquired by internet giant Yahoo! Even though many hustlers never give up, a lot of them are willing to try anything to succeed which unfortunately means that they have a lot of hits and misses. Achieving their dreams takes a lot longer than most other types of entrepreneurs.


This is the type of entrepreneurship where owners copy certain business ideas and improve upon them. They are always looking for ways to make a particular product better so as to gain an upper hand in the market. Imitators are part innovators and part hustlers who don’t stick to the terms set by other people and have a lot of self-confidence. Taking an existing idea and refining and improving it can be a great way to develop a business. It certainly does not have as much risk as the innovator but it might just not be as enticing.


Even after having an idea, researchers will take their time to gather all the relevant information about it. In this type of entrepreneurship, failure is not an option because they have analyzed the idea from all angles. Researcher entrepreneurs usually believe in starting a business that has high chances of succeeding because they have put in detailed work to understand all aspects. As a result, these types of entrepreneurs usually take a lot of time to launch products to make decisions because they need the foundation of deep understanding.These entrepreneurs rely much more on data and facts than instincts and intuition. For a researcher, there should be no room for making mistakes. Even though these types of entrepreneurs spend a lot of time researching and digging into the data to ensure the success of their business, they can fall into the habit of obsessing over the numbers and focusing less on the running of the business.


One thing that defines buyers is their wealth. These types of entrepreneurs have the money and specialize in buying promising businesses. Buyer entrepreneurs will identify a business and assess its viability, proceed to acquire it and find the most suitable person to run and grow it.

From the above list, can you tell which type of entrepreneur you are or want to be? It is possible to succeed regardless of the category that you belong to but you should not expect to experience success overnight as it takes time before you reach where you want.